On-pack trends: Augmented reality enabled packaging

In theory, augmented reality (AR) could allow product owners and marketers to add a virtual layer of communication and promotional messaging to their brand packaging. Wondering about the difference between augmented reality and virtual reality? Augmented reality (AR) is technology that adds an extra layer of digital content to your view of the real world, when observed through a device that is AR-enabled (such as a smart phone with the relevant app or in-built capabilities). Pokémon Go is a well-known example of augmented reality – offered in the form of…

Read More

Bar codes: back to the beginning

Bar codes – and more modern versions such as two-dimensional codes and QR codes – allow organisations around the globe to uniquely identify their products and trace these at every point along the value chain. It’s difficult to imagine life without machine-readable product codes, but this concept has only been in commercial use since the 1970s. Smithsonian.com reports that in June 1974, the first item marked with a Universal Product Code (UPC) – a pack of Wrigley’s chewing gum – was scanned through the checkout of Marsh Supermarket in Ohio,…

Read More

Value-adding and compliant labelling solutions for the agrochemical industry

In the interests of keeping customers and the environment safe – and, of course, to comply with the stringent legislation governing packaging and labelling in this industry – agrochemical companies have to ensure that they communicate a large volume of product information on pack, in the correct way. This typically includes handling, dosage, usage, storage, disposal, and first-aid instructions, as well as information about potential hazards. Often, these details must be translated into multiple languages. Furthermore, all this information has to be presented clearly and legibly, in a way that…

Read More

Software that supports innovation, productivity and profitability on your packaging line

Digital technology and data has a valuable role to play in modern production and packaging lines, where speed, efficiency and uptime are the cornerstones of success. Some businesses in this industry have been slower to adopt digital technology than others, especially in the context of “Industry 4.0” – where emerging concepts like the Internet of Things (IoT), advanced analytics, artificial intelligence, machine learning and additive manufacturing seem to belong more to the realm of science fiction than reality. However, a business as usual approach is not the best course of…

Read More

Merchandise your products with a Do-It® FlexiTab Hang Tab

Do-It® FlexiTab Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are distinguished by a thicker hang hole area and thinner adhesive area and have been designed to hang onto both single and double-wire peg hooks. Ideal product packages include curved, uneven, or uniquely shaped packages, such as candy, gum, consumer electronics, tubes. A great feature of this hang tab is that it is clear so that it does not interfere with your brand/product message. Also, the tab folds down during shipping and folds back…

Read More

Novus Holdings welcomes ITB Manufacturing on board

In June 2017, the Competition Commission approved the proposed merger between Novus Holdings, a leader in commercial print and manufacturing, and ITB Manufacturing, a private company that manufactures and supplies flexible plastic packaging solutions. Accordingly, it was announced via SENS on 19 September 2017 that this merger will come into effect on 01 October 2017. This acquisition forms part of Novus Holdings’ business strategy to diversify into related and new markets to boost profitability and increase cash flow through sourcing new revenue streams for the Group. “Acquiring ITB Manufacturing will allow Novus…

Read More

Mpact sheds excess weight

Mpact Plastics Wadeville purchased manufacturing equipment to produce a new generation closure, known in the industry as a CSD8 closure, which is a substitute for the heavier CSD5 closure. The Sacmi equipment and tooling used to produce this closure places Mpact Plastics Wadeville at the forefront of producing closures in the South African market. With a 14% reduction in weight compared to the older generation closure, the focus was on staying true to the Mpact brand promise of creating smarter sustainable solutions with environmental and customer benefit at the forefront…

Read More

Preparing for Industrial Manufacturing 3D Printing

Preparing for Industrial Manufacturing 3D Printing

To take advantage of the broadening application of 3D printing, manufacturers need to consider how the technology could fit into five key areas for their businesses. With its continuing advancement, broad application of 3D printing by industrial manufacturers might not be far away. To unlock its value, however, industrial companies will first need to determine how it can fit into their business and technology landscape. It is a prospect worth considering, given that 3D printing is an example of the growing investments in digital technologies that can add speed, precision…

Read More

Attract shoppers’ attention when and where it matters most

Attract shoppers’ attention when and where it matters most

Why shoppers decide to buy a particular brand or product is a question every manufacturer, marketer and retailer would love answered, especially as we’re told shopping is not rational and most shoppers make instant decisions subconsciously. Although many consumers research brands online before heading to the store, latest statistics (OgilvyAction Study 2017) show that 70% of shoppers’ purchase decisions are actually made in-store, and 28% of shoppers will decide on which product to buy while standing in front of the shelves, even though they may have had another brand in…

Read More

Merchandise your products with a Do-It® Slot Hang Tab

Merchandise your products with a Do-It® Slot Hang Tab

Do-It® Slot Hang Tabs are sold exclusively in South Africa by Pyrotec PackMedia. These hang tabs are distinguished by the delta- and euro-hole styles and have been designed to hang onto both single and double-wire peg hooks. Cold meats and DVD/CD packages are among the ideal products for these slot hang tabs. Pyrotec PackMedia stocks two variants of the slot hang tab. What differentiates them is their recommended product display weight; i.e. how many grams the hang tab can hang. Another great feature of these hang tabs is that they…

Read More