Do-It® Hang Tabs – Hang, Promote & Sell

Grabbing shoppers’ attention in the grocery aisle on a crowded supermarket shelf or at the point of purchase is becoming much more challenging, especially when competing against brands with bigger marketing budgets. Pyrotec PackMedia’s Do-It® range of hang tabs and display strips is ideal for brand owners who are looking for smart and affordable ways to increase the shelf appeal of their products in the retail space. With our range of merchandising solutions, brand owners can enhance brand presence in-store and make their products stand out from the crowd without…

Read More

New PE home for Coca-Cola Beverage giant opens hi-tech headquarters in Humerail

Coca-Cola Beverages Africa (CCBA) unveiled the new, hi-tech epicentre of its multibillion-rand African operations in Port Elizabeth yesterday. The company’s new headquarters, which now house Africa’s largest Coca-Cola bottler and the seventh largest in the world by revenue, is optimally positioned in a new, purpose-built building in the Waterfront Business Park in Humerail. That the beverages giant – which bottles an extensive portfolio of products ranging from water to Fanta and its iconic, original Coca-Cola – is headquartered in Port Elizabeth, is a significant nod to the city. The company…

Read More

Three Reasons Product Placement and Cross-Merchandising are Important

  Cross-merchandising will help you get the most out of customer traffic in your store. Consumers also benefit from the suggestion of additional, complementary items. Positive shopping experiences are sure to help you attract customers, create customer loyalty, and increase sales. Draw in customers and increase customer loyalty Most people are busy and will appreciate any effort to help cut down on their shopping time. If a customer is planning on picking up a bottle of wine and a bottle opener – which is typically on opposite sides of a…

Read More

Special occasions: ideas for your on-pack promotion

Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love.   These eagerly anticipated days present companies and their marketing teams with an excellent opportunity to increase brand awareness and drive sales – even if they are not selling goods that are traditionally sought-after as…

Read More

What Hang Tab is Right for Your Retail Display?

  Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips. The right hang tab means that you will be able to easily cross-sell your products, increase your brand awareness and increase revenue through an increase in impulse buying, reduced cost for packaging, and reduced shelf-space. At Pyrotec PackMedia, we offer…

Read More

Packaging: multiple purposes, one platform

Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. To understand how far packaging has come, it’s interesting to look back a few centuries. A very brief history of packaging[1] Natural materials: The earliest examples of packaging were made from natural materials, including reed baskets, wooden boxes and…

Read More

Continuous performance: continuous inkjet coders

Does your business rely on technologies that offer reliability, speed and flexibility? When it comes to your printing, coding and marking requirements, continuous inkjet (CIJ) technology is an ideal choice. Engineered for fast-paced, demanding industries such as food and beverage, cosmetics, toiletries, electrical equipment, electronics, cables, tubes and profiles – CIJ printers are frequently used in production environments that require high-performance, high-speed coding and marking solutions. How does CIJ technology work? A high-pressure pump guides liquid ink from a reservoir through a nozzle, creating a precise and continuous jet of…

Read More

Special occasions: ideas for your on-pack promotion

Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love. These eagerly anticipated days present companies and their marketing teams with an excellent opportunity to increase brand awareness and drive sales – even if they are not selling goods that are traditionally sought-after as gifts,…

Read More

Convenient coding: the hand-held printer

Coding and marking have come a long way since the concept of a machine-readable barcode was first patented in America in 1949. Innovation in this field has been fuelled by a growing demand for solutions that enable traceability through the entire value chain. It’s also been driven by a demand for coding technology that produces durable and legible codes, efficiently, on a variety of substrates. One innovation that’s been most notable recently is the emergence of the hand-held inkjet printer. Pyrotec PackMark has added the Anser U2 Hand-Held Printer to…

Read More

Short lead time? Get your promotion to market quickly.

At the beginning of the year, many customers are looking for great value in store – making this the perfect time to run your special offer, promotion or competition. Or perhaps, as a product owner or marketer, you’re looking for an effective way to grab attention at the point of sale – where it really counts – on your incredible seasonal offer, your back-to-school items, or your Valentine’s Day goodies. An on-pack promotion is a fast, flexible and effective solution for driving purchases in the retail environment; and with Pyrotec…

Read More