Agile: beyond the buzz word for Pyrotec

Agile – one of business’s trending buzz words. But what does it mean? In sport, agility is the ability of athletes to be in control of their bodies while moving or changing direction or position quickly and effectively. To do this, fast reflexes, coordination, balance and speed are matched with the right response to the changing situation. In business, agility refers to an organisation’s ability to rapidly respond to change. This includes adapting goods and services to meet customer demands or restructuring operations to respond to market and environmental changes.…

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Disruptive technology for constructive change

In industry and manufacturing, we’ve seen this linked to the Fourth Industrial Revolution (Industry 4.0) and as the Industrial Internet of Things (IIoT).

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A generation without labels

According to Vaughan Croeser, brand director for Castle Lager Africa, ‘the main barrier keeping people away from each other is the pervasiveness of labels and stereotypes, and the misconceptions we carry about other people’. To help fix this divide, Castle Lager Africa launched its thought-provoking and well-received #smashthelabel campaign. While Castle Lager believes in a world without cultural prejudice or segregation, other less negatively perceived labels are also widely used to identify generations of people: Gen X, Millennials or Gen Y or, most recently, Gen Z or Centennials. But just…

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Trends driving on-pack promotions

Mintel revealed six key consumer trends that will impact global markets in in 2019 and beyond. In its report, Mintel states that the global consumer landscape will evolve as never before, driven by themes of privacy, individuality, wellness, convenience and connectivity. Total wellbeing Consumers are treating their bodies like an ecosystem and seeking solutions that complement their personal health and evolving needs. Challenge accepted There’s a growing momentum to take on new challenges, which is driving consumers to reach new heights and uncover new passions. Rethink plastic While not inherently…

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Do-It® Hang Tabs – Hang, Promote & Sell

Grabbing shoppers’ attention in the grocery aisle on a crowded supermarket shelf or at the point of purchase is becoming much more challenging, especially when competing against brands with bigger marketing budgets. Pyrotec PackMedia’s Do-It® range of hang tabs and display strips is ideal for brand owners who are looking for smart and affordable ways to increase the shelf appeal of their products in the retail space. With our range of merchandising solutions, brand owners can enhance brand presence in-store and make their products stand out from the crowd without…

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New PE home for Coca-Cola Beverage giant opens hi-tech headquarters in Humerail

Coca-Cola Beverages Africa (CCBA) unveiled the new, hi-tech epicentre of its multibillion-rand African operations in Port Elizabeth yesterday. The company’s new headquarters, which now house Africa’s largest Coca-Cola bottler and the seventh largest in the world by revenue, is optimally positioned in a new, purpose-built building in the Waterfront Business Park in Humerail. That the beverages giant – which bottles an extensive portfolio of products ranging from water to Fanta and its iconic, original Coca-Cola – is headquartered in Port Elizabeth, is a significant nod to the city. The company…

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Three Reasons Product Placement and Cross-Merchandising are Important

  Cross-merchandising will help you get the most out of customer traffic in your store. Consumers also benefit from the suggestion of additional, complementary items. Positive shopping experiences are sure to help you attract customers, create customer loyalty, and increase sales. Draw in customers and increase customer loyalty Most people are busy and will appreciate any effort to help cut down on their shopping time. If a customer is planning on picking up a bottle of wine and a bottle opener – which is typically on opposite sides of a…

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Special occasions: ideas for your on-pack promotion

Special occasions like Valentine’s Day, Mother’s Day, Father’s Day, Halloween and even Braai Day (South Africa’s Heritage Day) are key events on most brands’ marketing calendars. Many members of the public welcome these days as a break from the day-to-day routine, as well as a chance to treat and celebrate with the ones they love.   These eagerly anticipated days present companies and their marketing teams with an excellent opportunity to increase brand awareness and drive sales – even if they are not selling goods that are traditionally sought-after as…

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What Hang Tab is Right for Your Retail Display?

  Bulky packaging is unnecessary when it comes to hanging your products in a neat and orderly way, especially in a retail environment. The less material you use to hang your packages, the less money you’re going to have to spend on hanging supplies like hang tabs and display strips. The right hang tab means that you will be able to easily cross-sell your products, increase your brand awareness and increase revenue through an increase in impulse buying, reduced cost for packaging, and reduced shelf-space. At Pyrotec PackMedia, we offer…

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Packaging: multiple purposes, one platform

Modern day packaging plays many roles, from containing and preserving products to informing customers about contents, ingredients, dosage instructions and so forth. It is also a valuable platform for brand communication, where product owners and marketers can display their brand identities, explain product benefits and inspire customers to buy their goods. To understand how far packaging has come, it’s interesting to look back a few centuries. A very brief history of packaging[1] Natural materials: The earliest examples of packaging were made from natural materials, including reed baskets, wooden boxes and…

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