ROSSLYN, South Africa (October, 2019) As technology continues to shape and reshape our everyday lives, new trends cause shifting customer expectations to place new demands on the automotive sector as well as on government. The two both have a role to play in paving the way for a new era of electrification, automation and connectivity, says Kabelo Rabotho, Marketing Director, Nissan South Africa.
Nissan South Africa and Generation.e in conjunction with the Department of Transport and Gauteng Provincial Government, will be embarking on the trip between Johannesburg and Cape Town. Rabotho said, “Nissan’s participation in embracing a safe and reliable mode of transport in October Transport Month is both, a pledge and vision for EVs to one day be a holistic reality to transition to smarter and electric mobility for all South Africans.”
EVRT Africa embarks on the road trip from October 3 to October 10 on the back of the Smarter Mobility Africa conference which kicked off on October 1 and 2 – where captains of industry from public and private sectors to collaborate, connect and accelerate the transition to efficient and effective, zero-emission mobility. Delegates can expect keynote presentations, case studies, expert panel discussions, peer-to-peer roundtables and immersive electric vehicle experiences.
Intelligent transport systems and services are the backbone of smart mobility and a cornerstone of a smart city which works to harness the power of technology in order to improve service delivery and quality of life through the use of sustainable solutions Rabotho adds.
“These systems and services use technology as a means through which to improve performance, safety, mobility and environmental sustainability.” Ben Pullen, Generation.e co-founder and CEO says the EVRT Africa initiative is a gateway towards strengthening the local economy as the adoption of electric vehicles offers an opportunity for SMME development. “With the correct information and support, the expansion of this industry can create opportunities for local entrepreneurs to develop their skills in a variety of areas such as the manufacture of lithium battery components, the installation of charging stations which can be increasingly powered by renewable energy such as wind and solar.”
Throughout EVRT Africa, Nissan will have various activation stands along the route using the LEAF 2.0, ranging from Port Elisabeth, Nelson Mandela University and Cape Town where guests are invited to an EV stands powered by Nissan Energy and ride and drive test drives.
One year ago, Transport Minister Blade Nzimande together with his Deputy Sindisiwe Chikunga launched and signed the Green Transport Strategy into law. Nzimande said the strategy aimed at promoting an environment friendly transport system and help boost economic growth as well as creates jobs.
The minister has continued to urge both the public and private sector including the automobile manufacturers to work together with government in reducing the ever-increasing carbon dioxide emissions.
“Through this strategy, we aim to promote green mobility to ensure that the transport sector supports the achievements of the economic growth targets whilst protecting our environment. As we know, transport is the driver of socio-economic development, but of course, our carbon footprint continues to grow at a highly unacceptable level.”
About Nissan Motor Co., Ltd.
Nissan is a global full-line vehicle manufacturer that sells more than 60 models under the Nissan, INFINITI and Datsun brands. In fiscal year 2017, the company sold 5.77 million vehicles globally, generating revenue of 11.9 trillion yen. On April 1, 2017, the company embarked on Nissan M.O.V.E. to 2022, a six-year plan targeting a 30% increase in annualized revenues to 16.5 trillion yen by the end of fiscal 2022, along with cumulative free cash flow of 2.5 trillion yen. As part of Nissan M.O.V.E. to 2022, the company plans to extend its leadership in electric vehicles, symbolized by the world’s best-selling all-electric vehicle in history, the Nissan LEAF. Nissan’s global headquarters in Yokohama, Japan, manages operations in six regions: Asia & Oceania; Africa, the Middle East & India; China; Europe; Latin America; and North America. Nissan has partnered with French manufacturer Renault since 1999 and acquired a 34% stake in Mitsubishi Motors in 2016. The Renault-Nissan-Mitsubishi alliance sold 10.76 million vehicles combined in calendar year 2018.
For more information about our products, services and commitment to sustainable mobility, visit
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About Nissan in South Africa
Nissan South Africa is the operational hub for Regional Business Unit South, serving Nissan’s key South Africa market and 45 other countries in Sub Saharan Africa, including Angola, Ghana, Kenya and Nigeria as well as the key Southern African markets of Botswana, Namibia, Lesotho and Swaziland. In South Africa, the company offers a range of 24 vehicles under the Nissan, Infiniti and Datsun brands, including the popular locally-produced Nissan light commercial vehicles – the NP200 half ton pickup and NP300 one-ton Hardbody – produced at the company’s Rosslyn plant, north west of Pretoria. Nissan made history locally in 2013 with the introduction of Africa’s first electric vehicle, Nissan’s flagship Nissan LEAF. As well as boasting zero emissions leadership, Nissan is also a leader in the crossover segment. Among its product offerings are the all-new Nissan Qashqai and X-Trail, as well as Juke. The Datsun brand has re-established Nissan in the entry-level market where the tailor-made Datsun GO is breaking new ground in the ‘riser’ market segment. Infiniti continues to make a mark in the luxury segment. Nissan is one of the top five automotive companies in South Africa. For more information visit our website at http://www.nissan.co.za
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