A generation without labels

According to Vaughan Croeser, brand director for Castle Lager Africa, ‘the main barrier keeping people away from each other is the pervasiveness of labels and stereotypes, and the misconceptions we carry about other people’. To help fix this divide, Castle Lager Africa launched its thought-provoking and well-received #smashthelabel campaign. While Castle Lager believes in a world without cultural prejudice or segregation, other less negatively perceived labels are also widely used to identify generations of people: Gen X, Millennials or Gen Y or, most recently, Gen Z or Centennials. But just…

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