Mobile commerce opens the taps of township bounty

    South African FMCG players like SAB, Albany Bread, Pep, Shoprite and MTN have long recognised the economic power latent within this country’s sprawling townships. Others have too, but have not known how to tap into it. The rise of mobile commerce is changing that. Sometimes it takes an outsider to spot the opportunity. Two years ago, Nederlander Jessica Boonstra opened an online business delivering groceries into the townships of Hangklip and Imizamo Yethu in Hout Bay. Today Yebo Fresh delivers groceries across the greater Cape Town metropole, including…

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